Platform.

How We Rebuild

With a 57 state and territory strategy, we will invest directly in state and local parties, and candidates across the ballot, so that they have the staff and tools to win in their communities. Every campaign needs a world class set of technology and the DNC should play a role in ensuring that happens.

Investing in State, City, and County Success

• Empowering Local Leaders:Equip state and local parties with cutting-edge tools and resources to craft messages that resonate with their communities.
• Fund Statewide DNC Headquarters:Fund permanent state party offices to establish a year-round organizing presence and coordinate on-the-ground efforts.
• Connecting Donors and State Parties:Create pathways for state party chairs to connect with national donors, fostering collaboration and sustained funding.
• Recruit candidates across the ballot: We need to recruit candidates across the ballot from the court house to the state house and from city halls to the halls of Congress.
• Create a desk position at the DNC for Mayors, Governors, and County Officials: We need to create a feedback loop for our local and state elected officials to ensure that they can help inform our messaging and tactics.

Advancing Open-Source Innovation and Research

• Tech Accessibility: Provide campaigns with world-class AI tools for voter outreach, research, communications, and financial management, eliminating barriers to effective campaigning.
• Volunteer-Led Tech Programs: Leverage the expertise of volunteers to develop, maintain, and enhance open-source technologies, fostering innovation and collaboration across the party.

Maximizing the DNC’s Role as a Convener and Force Multiplier

The Democratic National Committee doesn’t need to recreate work already being done effectively by others. Instead, it can play a pivotal role as a convener and force multiplier in an era of Super PACs and evolving campaign finance laws. By coordinating efforts, aligning resources, and setting strategic priorities, the DNC can amplify its impact across all levels of the party.

Working with Allies

• Coordinating Field and Messaging Activities:Serve as the central hub for all allied organizations at the local, state, and national level to coordinate field and messaging strategies and share best practices. We will ensure that the organizations that are best equipped to do this work have the resources they need.
• Building a Polling Clearinghouse: Serve as a central resource for polling data to track real-time trends, distinguish meaningful insights from noise, and enable data-driven decision-making for campaigns across the ballot.

Leveraging Resources

• Innovative Campaign Finance Task Force:Establish a dedicated task force exclusively focused on staying abreast of rapidly changing campaign finance regulations, ensuring that we stay competitive with Republicans while adhering to our belief that we need to get dark money out of our politics.
• Hybrid Advertising Investments:Explore the role of the DNC in helping candidates, state parties, and committees make the best use of every dollar.
• Cracking down on Scam PACs:Develop and enforce policies to combat fraudulent PACs that mislead donors and take resources away from our Democratic campaigns.

How We Reconnect

We must reimagine communications and create a Center of Excellence For Digital Communications at the DNC. Democrats must acknowledge a shifting media ecosystem and invest in engaging with audiences on their terms and through the mediums they frequent. We need to build a communications structure, at all levels of the party, that can meet voters where they are with messages and messengers that reflect their communities. Create a center of excellence for digital communications.

Combating Disinformation

• Understanding Where to Communicate: Invest in research to comprehend how information spreads in the digital landscape and analyze the platforms and communities where we currently lack presence.
• Strengthening Rapid Response Infrastructure:Use social listening tools to identify and counter misinformation while empowering local leaders to take swift action.

Connecting with Voters

• Mobilizing Trusted Messengers:Build a national network of influencers, community leaders, and content creators who reflect the diversity of our electorate. Collaborate with them in ways that align with their brand and resonate with their audience.
• Provide Message Testing as an Enterprise Service: Give all local, state, and national campaigns and surrogates tools to develop and test messages that are both effective and contagious, leveraging the power of organic dissemination.
• Invest in State Party Communicators:Ensure that every state party has paid communications staff that can develop and implement strategies tailored to regional and community-specific concerns.
• Implementing Year-Round Training:Partner with community organizations to deliver ongoing training programs for communicators in every state so we can build a network to create content that is engaging, authentic, and shareable.

Openness, Transparency, and Inclusion For Winning Campaigns

To ensure that those guiding campaigns reflect the diversity of the Democratic Party, the DNC must prioritize building an inclusive vendor and consultant ecosystem. By fostering diversity, the party can align its strategies more closely with the communities it seeks to represent. Our priorities will include:

• Measure Impact: Establish clear metrics to evaluate the effectiveness and contributions of vendors and consultants, ensuring accountability and alignment with party goals.
• Train + Expand: Create opportunities for underrepresented consultants to gain hands-on experience in local campaigns, building a deeper bench of talent for future races.
• Call In Experienced Partners: Build a taskforce of veteran and emerging diverse-owned firms to help guide and inform our processes for establishing a more inclusive vendor ecosystem.
• O’Malley Inclusion Standard: In the first 100 days, assess and set a minority business enterprise inclusion standard to ensure representation among diverse-owned firms through an aggressive plan to invite new vendors into a transparent RFP process, provide resources to support successful applications, and work intentionally to build tables of experienced leade We’ll also build a system to incentivize our candidates to participate in new inclusion standards.
• Diverse Staff: DNC will work closely with its union partners to build an operation that staffs up with diversity in mind along lines of race, background, region, and more. Additionally, this priority will extend across our leadership structure and inform what we can do to influence campaigns.
• Hire In All 57: DNC will create a database of Democratic vendors who will have the opportunity to learn our processes and be invited to participate in RFPs local to the regions they know best and national projects which have traditionally been reserved for larger DC firms.

How We Reengage

Democrats must make Voter Protection and Registration the pillars of the change we need to win. The DNC needs to combat Republicans’ voter suppression efforts that disproportionately impact marginalized groups, including African Americans, Latinos, rural, and young voters. By empowering grassroots engagement and leveraging legal and financial resources, the DNC will embed voter protection into its strategic framework—addressing immediate challenges while building a foundation for long-term success.

• Establish a permanent voter protection department: The DNC should protect and expand voting rights in all states, not just swing states. A permanent voter protection director will work with regional leadership that collaborates with local state legislators and advocates. These teams will coordinate with national and state voter protection initiatives to monitor, combat voter suppression efforts, and strengthen protections at every level.
• Re-investing in direct voter registration: While many outside groups register voters, we need the DNC to play an intentional role in supporting and supplementing those efforts. Registering more Democrats should be our primary metric for success.
• Advocate for policies that expand access to voting: Push for state and federal reforms, including the John Lewis Voting Rights Advancement Act, to safeguard equitable access to voting. Restore voting rights to formerly incarcerated individuals and expand accessibility for voters with disabilities.
• Push for changes that make voting easier: Promote automatic and same-day voter registration to simplify the voting process and advocate for extended early voting periods and universal mail-in voting to ensure flexibility.

Empowering Grassroots Engagement

The Democratic Party’s strength lies in its people—leaders, organizers, and everyday Americans building a brighter future. The DNC must invest in grassroots networks by developing future leaders, fostering community connections, and providing tools for advocacy through training, mentorship, and strategic partnerships.

Training the Next Generation of Leaders

• Host regular in-person and online training sessions: We need to develop interactive trainings on modern campaigning strategies and utilize AI and online platforms to scale our training efforts so we can equip candidates and staff with skills for winning elections.
• Build and invest in mentorship programs: We need to build a mentorship program that asks our elected officials and campaign leaders who have proven ability winning campaigns across the ballot to mentor new candidates and campaign staff.
• Learn From Grassroots Organizations: The DNC should look to the most effective grassroots organizations at the local, state, and national levels to understand how they are recruiting candidates, mobilizing volunteers, and engaging with voters and empower those groups to expand their work.
• Invest in Youth: Ensure the future of our party has a seat at the table by investing directly in existing youth organizations within the party and coordinating closely with allied organizations.

Invest in Organizing

• Community Partners: We need to build a local, state, and national feedback loop with unions, faith-based groups, and civic organizations to ensure that our party and our candidates strengthen on the ground relationships with their members.
• Meeting voters where they are: We need to make it easier for our grassroots leaders at the local level to access the tools needed to have conversations, online and in person, with their friends and neighbors.